Zdravot. právo v praxi; 2005; 3: 58-59

Farmaceutický marketing a právo

Eva Vaňková, Filip Winter
advokát

V příspěvku naleznete další pokračování výkladu pravidel z oblasti lékové reklamy a marketingu. Tentokrát se zaměříme na některá specifika reklamy zaměřené na odborníky, na výkladové pravomoci Státního ústavu pro kontrolu léčiv a na informace o tom, kdo, jak, kým a za co může být v oblasti lékové reklamy a marketingu postižen.

Keywords: Klíčová slova: reklama, propagace, základní informace o léku, zkrácená informace o léku, pokyny SÚKLu, zadavatel, zpracovatel, šiřitel, odpovědnost a sankce.

Published: January 1, 2006  Show citation

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Vaňková E, Winter F. Farmaceutický marketing a právo. Zdravot. právo v praxi. 2005;3(3):58-59.
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Zdravotnicke pravo v praxi

Madam, Sir,
please be aware that the website on which you intend to enter, not the general public because it contains technical information about medicines, including advertisements relating to medicinal products. This information and communication professionals are solely under §2 of the Act n.40/1995 Coll. Is active persons authorized to prescribe or supply (hereinafter expert).
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